What is the UK’s favorite on-demand TV service?

Well, again, the on-demand app that Brits use more than any other is BBC iPlayer, with 32% of us watching it in the second half of last year. It’s pretty much the same as in 2014, when an average of 31% of us watched it.

Next are on-demand Sky services – like Sky Go and Sky Box Sets – at a solid 16%, and Netflix, which is up six percentage points since the start of 2014.

Overall, the most popular on-demand TV services are:

1. BBC iPlayer – 32% of Brits watched it
2. Air services – 16%
3. Netflix – 16%
4. All4 – 14%
5. ITV Hub – 13%
6. Mon5 – 10%
7. Amazon Prime Instant Video – 9%
8. Virgin Media Services – 6%
9. Now TV – 4%
10. BT TV – 3%
11. TalkTalk TV – 2%

We’ll likely see a slight change in which ones are most popular when the next report comes out. Now television is likely to grow since the launch of broadband as well, and iPlayer will only be available to households with a TV license.

Interestingly, the on-demand services that have seen the strongest growth this year are the paid ones, like Netflix and Amazon Prime. Netflix in particular is doing pretty well: 23% of us used it in the last week alone, up from just 13% in 2015.

So why do we use on-demand streaming services? Simple – it’s because we want to watch good TV. The main reason given by the British for taking out a Netflix or Amazon subscription was to access a catalog of television programs and films. Now TV users have also cited the new movies available to watch with a Sky Cinema Pass.

And what are we watching on demand? Breaking Bad, of course. In the last quarter of 2015 alone, the UK watched 33,142 minutes of Breaking Bad, making it the country’s most watched on-demand show. It is followed by Orange is the New Black at 30,385 minutes, Sons of Anarchy at 23,339, Narcos at 21,302 and The Walking Dead at 20,786.

Source: Ofcom

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