Gold-i adds Binance to Crypto Switch solution for brokers and fund managers
“We added Binance due to strong customer demand, including high-growth regions such as Asia.”
Gold-i announced the integration of its Crypto Switch 2.0 with Binance, the world’s largest cryptocurrency exchange, as part of an initiative that allows Gold-i’s institutional clients to trade Binance’s offering and products at very competitive prices.
Capitalizing on Binance’s market-leading liquidity for investment and hedging opportunities, Gold-i continues to build its flagship aggregation, liquidity management, and distribution technology stack for digital assets.
Crypto Switch now offers broker and hedge fund clients a choice of 18 crypto-focused liquidity providers.
Tom Higgins, Managing Director of Gold-i, commented, “We added Binance due to strong customer demand, especially from high-growth regions such as Asia. Binance is a fantastic exchange that we have integrated into. It is the largest exchange in the world and it creates great opportunities for our clients. We have now completed our integration and are confident that this will drive even more demand from our institutional clients wishing to trade digital assets. »
The Gold-i Crypto Switch™ 2.0 provides an institutional solution for consuming and distributing crypto liquidity as it is connected to multiple market makers and crypto exchanges to ensure tight spreads, deep liquidity and low latency.
Fully integrated with central settlement and clearing partners, Crypto Switch provides fiat and digital asset settlement, regulatory compliance and institutional custody.
Gold-i is a renowned fintech within the FX and CFD industry, specializing in multi-asset liquidity management, advanced risk management tools and business intelligence software.
The company recently realigned its sales operations following a comprehensive business assessment aimed at optimizing the quality of its cash and digital asset management capabilities.
To that end, Gold-i has promoted its chief operating officer, Mark Alvarez-Buylla, to take on an expanded role as Chief Commercial Officer (CCO). Gold-i said Mark has played a key role in the development of its core products and therefore expects his rise to help accelerate momentum through 2022 and beyond. In his new role, he will lead Gold-i’s business and commercial strategy, with responsibility for sales, marketing and finance functions.
Gold-i then promoted Joy Li to Head of APAC, where she will have overall responsibility for managing the fintech’s Shanghai office team and will increasingly focus on the Crypto Switch solution, especially in Hong Kong, Singapore, Japan and Korea.
The Gold-i Bridge, Matrix and MAM are the company’s flagship products in Asia Pacific, but demand for digital asset trading continues to rise, leading Joy Li to lead a campaign to grow the customer base of Gold-i’s crypto fund managers in the region, managing their entire technology infrastructure, including access to crypto market makers and clearing.